THE BRIEF

Produce core identity and accesorising design for a Perth and Fife Council initiative to promote local producers.

THE SOLUTION

The central focus of the BLEL initiative was to be a huge stand at Scotland’s premier Farming and Produce event, The Royal Highland Show. Due to this, First Son knew a look which could scale well was necessary. Focussing on high-quality product photography gave us the visuals to make an impact and a vibrant colour pallette kept things fresh. The completed stand was an exhibition piece which allowed many functions to take place as once while being an engaging place to be.